Imagine earbuds that do more than just play music, they connect to your brain.<br /><br />Today on Entrepreneur Elevator Pitch: On the Street, we meet Kevin Nguyen from Niura, a neurotech company that transforms regular earbuds into tools that monitor focus and stress in real time.<br /><br />Rogers Healy sees powerful potential here, but reminds us: when you're stepping into the wearables space, you're stepping into Apple's arena. His suggestion? A licensing model might be the smartest path forward.<br /><br />Would you wear earbuds that help you work smarter?<br /><br />Smart business buying starts with Amazon Business. Learn more here: https://entm.ag/amazonbusiness
